Following the publication of my first book Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing in 2012, my Content Marketing training events have taken me around the world. In recent years my Content Marketing Boot Camp and Advanced Blogging Strategies seminars have been to Turkey, Malta, Poland, The Netherlands, The United States, Gibraltar, Portugal … Continue reading Advanced Blogging Strategies – Coming Home to Grimsby/Cleethorpes
In recent years the corporate blog has transformed from a simple online publishing channel into an incredibly powerful and strategic traffic generating, reputation building and revenue earning business tool. A good blog will help you become more visible on the major search engines, drive email marketing subscriptions and social media followers, and help bypass traditional … Continue reading Becoming THE Expert: Advanced Blogging Strategies Seminar to Visit Faro, Portugal on August 29
I’ve worked in the online environment for a very long time. My very first “online job” was powered by a dial-up connection, a 14k modem and an HTML 4 for Dummies textbook. It would be fair to say that over the 20+ years I’ve worked in Internet marketing circles, I’ve built up a ton of experience and … Continue reading Do You Suffer from Impostor Syndrome?
It’s impossible to talk about online video without mentioning YouTube. The Google-owned streaming video service is synonymous with the medium, and as a mechanism for delivering content (particularly to a younger or millennial audience), nothing beats it. While live-streaming services like Facebook Live and Twitter’s Periscope are at the top of marketers’ minds as the latest thing to get … Continue reading Six Reasons Why You Need to Invest in YouTube
Becoming THE Expert will be visiting Edinburgh on September 25, 2017 with its Advanced Blogging Strategies Seminar.