Following the publication of my first book Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing in 2012, my Content Marketing training events have taken me around the world.

In recent years my Content Marketing Boot Camp and Advanced Blogging Strategies seminars have been to Turkey, Malta, Poland, The Netherlands, The United States, Gibraltar, Portugal and many other places, including virtually every major city in the UK.

So I was thinking to myself recently: Wouldn’t it be nice to do something local for a change?

With this in mind, I’ve decided to bring my events back to the place where they all started (the very first Content Marketing Boot Camp event was first tested in Cleethorpes).

My Advanced Blogging Strategies seminar will be visiting the Cleethorpes Business Centre on Tuesday, September 29th, 2017.

In recent years the corporate blog has transformed from a simple online publishing channel into an incredibly powerful and strategic traffic generating, reputation building and revenue earning business tool.

A good blog will help you become more visible on the major search engines, drive email marketing subscriptions and social media followers, and help bypass traditional media gate-keepers enabling you reach and influence your target audience without stretching your marketing budget.

During this 3 hour course you will learn:

  • How to craft the perfect blog post
  • How to drive traffic to your blog
  • How to build community around your blog
  • How to integrate your blogging activities with your wider email marketing and social media strategies
  • How to create an effective call-to-action (CTA)
  • How to attract and work with guest bloggers
  • How to monetise your blogging activities and create new streams of revenue

The Advanced Blogging Seminar is open to any previous attendees of The Content Marketing Boot Camp or anyone who is currently blogging or planning to build a cohesive content-led marketing strategy.

Thanks to the very local nature of this event – I’ll probably cycle there if the weather is nice – I’m able to offer much reduced ticket prices with an early bird offer (if booked before August 5th) of only £30 (compared to £100 in many other destinations). Tickets are limited and therefore early booking is recommended.

For more information or to book your seat please visit:


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